How to Promote Your Business on Facebook To Maximise Your Marketing ROI

“How do I advertise on Facebook?”

“How much do Facebook ads cost?”

These are the questions that come out of most people’s mouths before they run a Facebook advert – more than likely they won’t convert if they aren’t doing their research.

Many marketers promote their business to everyone in the world, without targeting the right people.

Or they won’t put a daily spend limit on their business to know when to stop advertising (so they bled themselves dry)

Even worse, if you have no guidance on how to promote your business on Facebook, then you don’t know how much money you can spend per lead they get in order to turn a profit!

The truth is, running Facebook adverts can very quickly deplete your bank balance if you don’t know what you’re doing.

Same applies if you go to Vegas though! The bottom line is, you can’t just throw money at advertising and hope to get traffic/leads. You need a clearly defined goal as well as knowing who you want to see your advert (and who you don’t want to target).

It’s bang or bust in this industry, as you’ve probably gathered. If you’ve lost money in ads though, then don’t despair as all is not lost… here’s more.

So what really matters when considering how to promote your business on Facebook?

You have to get the right message to the right people, at the right time. Most marketers are very good at selling a world class steak to vegetarians.

A great exercise you can do is sit down and map out exactly who your ideal buyer is. Ask yourself questions like the following:

What hobbies are they interested in?

How old are they?

Where do they live?

What is their income or budget?

How long have they been looking for a solution to their problem?

Not all of these questions will be relevant to your market, so it just depends on who you’re marketing to. Obviously if you’re offering things like insurance then age, location and budget will be relevant.

By really thinking about who you’re targeting in depth, you’ll be able to target the people most likely to buy your offer. If you already have customers, see if this data is relevant to who’s already bought what you’re selling.

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Technology Has Changed the World For Home Based Business Owners

I love that I have been born in this day and age and I don’t know how I could have lived at any other time in history. New technological advances have made my life much easier as a home based business owner. I am excited by the possibilities available with technology today and excited by the thoughts of the technology that will be available very soon.

The purpose of this article is to share with you, as a fellow home based business owner, some thoughts on how current technological advances are improving the way we can run our businesses. If you are living in the past it is time to change your way of thinking and utilise technology to your own advantage.

Here are three things to think about as a work from home entrepreneur:

Social media and Web 2.0 has changed marketing- The old rules of advertising made it hard for a home based business to compete with bigger companies. The internet, through search engines, web 2.0 and social media has changed everything to the advantage of the smaller operators. Yes, large companies can use the internet but if you target your market right you can still be very successful.

Smart phones have improved people’s lives- I was very late to the idea of a smart phone- even though I have worked in the industry for numerous years. But now, I don’t know how I ever lived without one. I started with a BlackBerry, went to a HTC and now I could never live without my iPhone. It’s just so damn convenient. I can send and receive emails, make calls, send and receive texts and there are numerous other applications that improve my life. It gives me so much time back. I can respond to a lot of emails and do work during my down time during the day. For example, I often write articles on my iPhone during the day if I am waiting at a cafe or something like that. I generally save about an hour a day.

You can run a home based business but sell to the world- The Internet, in my opinion, has had the greatest influence on mankind of all inventions. Now, with an Internet connection, I can sell my products from home to anywhere in the world. Previously as a home based business owner my target audience would most probably be limited to my surrounding suburbs.

Technology has changed the world and, as you can see from the above, there are three technological advances that have had a most dramatic effect on home based businesses.

Why Do You Really Need An Investor For Your Business Startup?

Do you have a dream to be a successful entrepreneur or your own boss? What if you have a fabulous plan but lack of funding to implement it? What do you do, give up on your dream? Maybe Yes, but you should never do this. Keep your dreams alive and have faith in them because faith moves the mountains. Faith in yourself and your dreams is important to make them a beautiful reality. Don’t worry; even though you are a lack of money you can start your business. Don’t get surprised. Just leave no stone unturned, go and find an investor – a person who wants to invest in any plan that guarantees great returns.

Do you still have any doubt, why you need an investor? Let’s make it simple. It’s a common math that if you have enough money to fund your dreams, so, you can bootstrap your way, but what if you haven’t? In any such condition, you need an investor that funds your dream and you can turn them into reality. It’s quite obvious that getting investment for your very first project is hard but not impossible. Have some faith in your plans, so, you can make the other person believe in it too. Your plan is the key that unlocks the door of success for you, so, you should be ready with that.

Finally, you know, why do you need an investor for your business startup – right? So, now the question is who invests in your plan and why? Any person who is willing to invest in any plan that gives assurance about the great returns. Despite the great returns, a person who is ready to invest in your plan can be the one, who have a deep knowledge of your business field or have interest to actively help to grow a company or a newcomer.

Now when you know the answer to all your questions, so you should take your first step toward the success of your dream confidentially to be the one you have imagined. Never give up on your dreams, instead, go and fight for them. After the all these struggles, the success you will get give you the sigh of relief. Always remember, if you are passionate about what you want to do and what you want to be, so, no one can stop you. Don’t doubt yourself ever because it kills more dreams than failure ever will.

My Own Cryptocurrency?

For you to be in a position to make your own cryptocurrency, here are some of the things for you to follow.

Build A Blockchain

The first step towards a creating the best cryptocurrency is building a blockchain. Blockchain technology is the background and of every cryptocurrency that you see in the world today. A blockchain has contained the details of each cryptocurrency.

It is a ledger that shows the background of every cryptocurrency that you have. It also shows more details of who owned the cryptocurrency coins previously before you.The best cryptocurrencies have a very effective blockchain technology.

Code

All the software’s that you see on the internet are made out of a code. This is the same case with cryptocurrency. Fortunately, a majority of the cryptocurrency is made using the same code. Mainly, cryptocurrencies are made using the C++ code. You can outsource all the codes you need from GitHub and use them to make your cryptocurrency. However, the code will vary from your specifics. If your blockchain is longer and faster you must add programs for that. Generally, programs can vary from one week to several months when making a blockchain.

In order to make the best cryptocurrency, one needs to ensure he has put the greatest level of security to be observed. There are hackers everywhere and it is always your role to alienate the hackers. One powerful tool that has been used to alienate hackers is the use of private and the public key. This is because every key is generated from the previous key. Through the use of cryptography, each key can be traced from the first transaction ever made.

You should also ensure that you create a pool of miners. For a stable cryptocurrency like bitcoin? anyone can be a miner. A miner does two things.

-Creates the crypto coin

-Authenticates the cryptocurrency.

You must form a standard way of creating and authenticating your cryptocurrency.

Access The Market Needs

Many cryptocurrency experts have said that the most important part is accessing the market needs. You should be keen and observe what other cryptocurrencies are not offering and offer them yourself. If we look at the biggest cryptocurrency in the market, today bitcoin.

It was formed to bring a faster transaction in the online world. Bitcoin also gained much recognition because it was able to hide the identity of the users. They remained anonymous but one could still make a legit transaction. These are the most important parts to keep into consideration when creating a cryptocurrency.

To make a very successful cryptocurrency, you need to ensure that you are able to do proper marketing of your cryptocurrency. This means going to merchants and requesting them to accept your cryptocurrency as their mode of payment. These are generally some of the best ways in creating the crypto coin.